Remove Focus Group Remove Paid Search Remove Retail Remove Sites
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Here’s a crazy one: An online hardware goods retailer that accidentally left their snow shovel AdWords (paid search) campaign running in spring months. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Action: This screams micro-site and a slightly marked-up price.