article thumbnail

10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.