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Best of #SMAZ – Blogging Tips, Social Media ROI, & SEO

Kikolani

Holdout Groups – taking two demographically similar groups and sending an ad to one, but not the other, and measuring the result of the group who received the ad compared to the one that didn’t. Listen and join the dialogue with Radian6. Social Media Strategy. Social Media Tools.

ROI 114
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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Social media is equivalent to one big fat focus group that never sleeps. How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. It's there for the taking. How to measure results of your own posts to Twitter, Facebook, Instagram, LinkedIn and more.