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The Art Of Marketing

Twist Image

Ron Tite: When it comes to data and tracking metrics, numbers can scare people off. It's using data, faster content creation models and smarter teams to be there. Build something - pieces of content or whatever it may be - and make them as shareable and findable as possible, with the hooks built into them to have that social impact.

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6 Innovative Digital Marketing Tools for 2024

Convince & Convert

2023 was by far the most turbulent year for digital marketing, with generative AI having us all questioning the future of online findability and what we need to do to adapt. It helps keep your team aligned with your SEO strategy, style and desired content depth. Keyword Insights also uses a proprietary “ Keyword Context ” metric.

Tools 119
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Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Lessons learned and intelligence gleaned from these metrics feed back into the execution phase, driving and refining additional projects.

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Are Brands Confusing Advertising With Marketing?

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They are publishing and content channels that enable the content to be as shareable and findable as possible (when done well). This is about the perception that advertising is the gateway and metric for success in these channels. teams of record. Facebook , YouTube , Twitter , blogs, whatever are ambiguous. They simply are.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

The revenue team is no longer just sales and marketing. It’s not enough just to produce great content, it has to be made “findable.&#. and tag-teamed with Kary Delaria to deliver an excellent presentation on tools for measuring online media effectiveness. Answer questions and establish expertise.

B2B 165
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

10 Ideas to Keep Your Social Team Motivated (The Future Buzz): I love this post by Adam Singer. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This article tells you which metrics you should be tracking. This is it.

Marketing 279