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What’s New With YouTube Shorts?

Likeable

Traditionally, YouTube videos are filmed with a camera, edited, and uploaded after recording. With Shorts, you can easily and quickly film a clip on your phone from the YouTube app and edit similarly to TikTok and Reels (e.g. Data and remixing. add music and text, string clips together, etc.). As for what’s new? LIKEABLE POV.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. It’s why songs like this translate to tweets , remixes , and playoff game invitations. It’s why she is now famous.

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How to make a Reel on Instagram in 4 easy steps

Sprout Social

There are two ways you can gather footage for your Reel: filming or using existing footage. Filming new footage. Start filming by holding down the round white recording button. Use the double arrow icon to flip the camera toward yourself, or to film what’s in front of you. This shows you how much you’ve filmed so far.

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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

The entire platform is designed around the idea of recycling, remixing, and collaboration. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content. So there’s always something to post on TikTok. What to do about it.

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This is How the TikTok Algorithm Works

Later

It’s not just viral dance or lip-sync challenges on the feed — there’s a whole host of brands, businesses, and publishers getting on board. TikTok is a mobile-first video platform, so keeping copy short and quippy tends to bring better results. Don’t worry, you don’t have to actually film anything to see what’s hot!

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