Laurel Papworth

SEPTEMBER 1, 2010

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

Flash Mob 99

Flash Mob Mobile Social Networking Communities 99

Waxing UnLyrical

AUGUST 15, 2012

(Much furor was furored back in Cal aka Kolkata when it was filmed, but it does depict how crazy that city – where I was born & grew up, incidentally – is.). It’s got Bollywood (which industry, incidentally, is not representative of the entire Indian film industry but is still larger than Hollywood ).

Flash Mob 177

Flash Mob Film Transportation Banking 177

Mindjumpers

JULY 8, 2010

Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

Flash Mob 183

Flash Mob Film Campaign Disqus 183

Waxing UnLyrical

DECEMBER 13, 2010

perhaps the Washington Post should have sent out a flash mob alert. Second, videotaping it is necessary to ensure the "lack of ruined commute" is captured on film. Why dont you film it - especially the smiles on peoples faces and then email the station? Third, is someone going to Ustream the event? Such a shame.

Flash Mob 222

Flash Mob Ustream Class Film 222

Techipedia: Tamar Weinberg

JANUARY 28, 2010

It’s why T-Mobile succeeded with a flash mob. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. It’s why Susan Boyle’s “Britain’s Got Talent&# audition video is now hovering at 86 million views. It’s why she is now famous.

Video 236

Video Flash Mob YouTube MySpace 236