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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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Version 2 of Viral Success

Mindjumpers

Radiotjänst really put a focus on thanking their customers and is doing so with quite extreme actions; they also did Sweden´s greatest flash mob as part of the campaign. This second version of The Hero isn´t expected to reach goals as high as the first one, but it’s a cool follow-up on the campaign and their concept.

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When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. Second, videotaping it is necessary to ensure the "lack of ruined commute" is captured on film. Why dont you film it - especially the smiles on peoples faces and then email the station? Third, is someone going to Ustream the event? Such a shame.

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7 Traits of Highly Effective Viral Videos

Techipedia: Tamar Weinberg

It’s why T-Mobile succeeded with a flash mob. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! It’s why she is now famous.

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