Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Pro Tip #2: You don’t need any tools to do B2B social media marketing effectively. You don’t need a tool, though it can and could make it easier in identifying some ‘people’ that may not be as active and yet are still effective and impactful within the space. Could you do it? Do they enhance your experience?

B2B 276
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How are Those 2022 Predictions Working Out?

Direct Marketing Observations

The proliferation of apps and tools for creative purposes skyrockets in 2022. It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse. As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion.

B2B 112
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The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

The seat is the tool or the platform for discussion. But what Linkedin really is, is it’s our vetting tool. Social is the empty seat next to you on an airplane that soon will be occupied by someone you can talk to for 3 hours. The potential is there should you choose to engage. People have been using each other for centuries.

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