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Listening Tools

Proactive Report

The most basic tool is RSS. Subscribe to the RSS Feed for these searches and pull the data into your RSS reader. Visible Technologies. You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Visible Technologies (recently acquired by Cision) is a listening tool that provides comprehensive monitoring capabilities with a focus on actionable insights. You can look up topics over specific periods and analyze them by demographic groups, geography and much more. Nicely presented charts with Sysomos4. Talkwalker.