Feedly Industry RSS SM2 
Webbiquity SMM
NOVEMBER 16, 2010
Use social media monitoring tools to find the people who are talking about your company, your competitors, and key industry terms. Social Mention , Alterian’s SM2 Freemium and Google blog search are helpful free tools, and a growing number of commercial suites are available. Subscribe to their RSS feeds in a reader.
Convince & Convert
SEPTEMBER 21, 2010
Research: How do people talk about your industry and who are the influencers? What’s the client/competitor/industry name(s)? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively? Hope that helps!
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