Conversation Gained-How to Determine Influence in B2B Social Media
Direct Marketing Observations
JANUARY 12, 2018
Knowing your industry backwards and forwards becomes one of your biggest strengths; and yes, ideally industry expertise should extend from the c-suite all the way down to the lower junior or new hire levels. Are they an industry resource? Could you do it? Do they enhance your experience? Do they engage? Are they a SME?
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