Direct Marketing Observations

FEBRUARY 23, 2011

It’s not what Google knows anymore. Read this snippet below from Google’s blog post about social search. Game changer alert! It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches. Let that sink in for a second.

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Direct Marketing Observations

AUGUST 9, 2012

So I’m telling you right now, creating, collecting and curating content is damn hard and just because you have resources and access to Google or Bing or Yahoo or whatever, it doesn’t mean that you know what will work for your company or a company when it comes to compelling content that will drive eyeballs and sales.

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Direct Marketing Observations

MAY 13, 2022

This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. It’s Snap, Reddit, Instagram, Twitch, Tik-Tok, We-Chat, and What’s App, in addition to a host of newcomers such as GETTR, Discord, Truth Social, and Clubhouse. Social and search are inextricably joined at the hip.

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