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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

Airbnb’s Instagram features high-quality pictures of beautiful homes that would make anybody want to pack their bag and experience Airbnb’s rentals. The brand’s TikTok and YouTube feature videos about never-heard-before opportunities like staying at the Sherk Swamp or spending a night in a Barbie dreamhouse.

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Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

The liquor brand created an AR campaign, “Divine the Darke” which featured a Snapchat lens of tarot cards that would reveal the users’ “cocktail fate.” This key feature of the campaign was effective at bridging the online experience with the in-real-life one. “We Source: Jägermeister tarot cards on Instagram.

Brands 103
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L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

Audiense

In order to promote the brand’s new True Match foundation, which covers 23 different tones, #YoursTruly features 23 ambassadors for diversity, including model and campaigner Katie Piper , fitness blogger AJ Odudu , and the beauty blogger Jennie Jenkins. It also includes the first man to ever star in a mass-market cosmetics ad.

NGO 87
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MUST WATCH: The state of the internet and group-forming

SocialFish

Shirky specifically talks about how it’s striking to him, in the report, that communication between group members and between members and society are much more important than fundraising – he thinks this signals “continued bad news for the classic NGO model in which you give me some money and I give you a quarterly report and we agree (..)

Gov 2.0 196
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Diva Marketing Talks About Social Media Communities With Liz Strauss & Nancy Whie

Diva Marketing Blog

She was recently a featured speaker at the Cass Business School of City University in London and will return in the fall to give a presentation and seminar for students at Oxford University. She has a special interest in the NGO/NPO sector.

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How to Create a Social Media Content Calendar: Tips and Templates

Hootsuite

For instance, Hootsuite’s content library feature is seamless within the calendar feature, so that you’re barely aware they’re two different tools. You can use Dropbox, Google Drive, your company’s internal network, or made-to-purpose database software. The less searching around for assets that you have to do, the better.

Template 145
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Some tenant-landlord agreements make special arrangements in this case.

Writtent Blog

Specifically, blank stresses the absence of any significant, relieving, or intelligible features on a surface ( institutional agreement synonym ). The synonyms empty and void are sometimes interchangeable, but empty suggests a complete absence of contents. The words blank and void are synonyms, but do differ in nuance.