How Consumers Use Social Networking Sites
Small Business Mavericks
JUNE 16, 2011
12% research travel offers or holiday destinations. Clothing/fashion = 42% consumer researchers. Obviously, if you are in the clothing or fashion industry, then it looks good for you. A study carried out by Sensis shows how consumers are using social networks. 11% follow brands in hopes of receiving special offers. Music = 19%.
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