Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. There are people out there that currently hate your product because it isn’t giving them what they need. Embrace these people. Embrace these people as well.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

One podcast with very high production values is less important than ten podcasts (about different topics) with reduced production values. First, elaborate but narrow ideas and executions need to take a back seat to simpler but widespread initiatives. There is of course a limit to this logic. Crap is still crap).

Social Media 128

Social Media Strategy Report Buy 128