Convince & Convert

FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

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Social Media Strategy Social CRM Company 117

Hootsuite

SEPTEMBER 16, 2022

This can be especially important for large teams or organizations in regulated industries. With some tools, everyone can work on social posts, but only senior team members can approve them to go live. Social media monitoring tools are software solutions that allow you to understand what people are saying about you online.

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Social Media Tools Marketing Analytics 139

Convince & Convert

SEPTEMBER 20, 2010

This is a bit disheartening and dangerous, as social media is and can be a lot more than just your company’s presence on these sites. It’s this focus on “media&# rather than “social&# that could doom this industry eventually. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

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Social Media B2B Strategy Consultant 144

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Switch PR for almost any people-facing industry and you'd get similar results, unfortunately. I mirror your sentiments. What do you think? link] jaybaer I agree Danny. Thanks for the kind words.

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Questions Social Media Consultant Education 157

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. I think this is a fundamental necessity. I see this as a little far-flung.

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Social Media Strategy Influencer Social CRM 144

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Sentiment: How much are you willing to automate verse check by hand? What’s the client/competitor/industry name(s)? How can your brand participate in this space most effectively? In other words, how accurate does it need to be?

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Social Media Strategy Radian6 SM2 152

Convince & Convert

SEPTEMBER 21, 2010

Social Media is optional It doesn’t matter what the demographics of your customers are. It doesn’t matter what industry you’re in. If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Your customers and prospects are talking about you online.

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Social Media Strategy Consultant Web 2.0 146