Josh S Peters

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Search and Social Weekly (1.4)

Josh S Peters

This is a short week for links, I just didn’t find that many “must reads” as I was going through my feeds and RSS to include in this roundup. Facebook conversion tracking goes live for all ad accounts. The Difference between Strategy and Tactics. Because sometimes it’s good to get a refresher.

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Search and Social Weekly (1.10)

Josh S Peters

Google Reader Alternatives: 3 Web Based RSS Readers to Manage Your Subscriptions via Kikolani. Google Plus Announces Redesign One Day Before Facebook’s News Feed Announcement via AllFacebook. If you follow my writing, you probably know how much I love Google Reader. As you can imagine, this stopped me in my tracks.

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What do PPC (pay per click) and Twitter have in common? Everything

Josh S Peters

Social media integration doesn’t just stop at making sure your Twitter and FaceBook profiles are listed on your companies site it involves making sure that all of your other marketing enhances your social media efforts and vice versa. It’s about looking at everything you have available and seeing how they can best fit together.

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Using Social Media in a Brand Marketing Campaign

Josh S Peters

Facebook – Same thing as Twitter, give exclusive deals for your Facebook fans, customize the landing pages, and make sure it has unique copy and any elements of social proof that people like your product you have. This will take some time and will need to be perfected over time. Let’s use Twitter as the example in this one.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Facebook – Your greatest asset here is going to be your Fan Page. With FaceBook you will want to befriend your fans on your profile (if done for your personal business & not a corporate one) and when you add them create a group that is just for your fans so you can easily look at just their updates and interact with your fans.

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