Socialized

OCTOBER 24, 2009

Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. One executive compared the “coolness” of his brand to a larger, boring brand that drew many more fans to its Facebook page, adding, “I don’t get it.”. Why do you have a Facebook Fan Page?

Facebook 199

Facebook Tips Web 2.0 Retail 199

Socialized

SEPTEMBER 24, 2009

My latest Talent Zoo Column looks at Facebook Fan Pages and how to make the most of them. Here’s an excerpt: Several people have told me recently they don’t think their Facebook pages have as many fans as their brand seems to call for. Tags: Facebook Social Networks Fan Pages. You can read the rest of the article here.

Facebook 150

Facebook Retail Social Networking Study 150

Socialized

MARCH 3, 2010

By this definition, Facebook is probably the most social site. Facebook arguably has more social features and more ease of use than any other site. Facebook also makes it easy to create relationships with others in more ways than other sites. For example, Facebook’s “Like” button is too ambiguous to be effective.

Web 2.0 154

Web 2.0 AJAX iPhone Wiki 154