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Beware! The Social Media Dog Strategy Mentality

Diva Marketing Blog

AUGUST 15, 2010

What is disheartening is many organizations/brands have similar, let's call it a " Social Media Dog Mentality " where cute and counting are the extent of their planning process. Tweets and Facebook status updates fly into cyberspace that are little more than "cute" spins from a marketing campaign. Step 1: Align the Enterprise.

Social Media

Social Media Strategy GPS Social Enterprise

This Week in Social Media – 5/29/2013

Social Media Marketing

MAY 29, 2013

Of note: Slide 5 showing the disparity between time spent and ad spend on print, Internet and mobile; and Slide 27 showing that Facebook was the only platform whose usage dropped from 2011 to 2012. Metrics/Measurement/Big Data Philip Sheldrake asks " What, exactly, is the value of social? Stuck on how to use Google+?

Social Media

Social Media Yahoo Storify Flipboard

Social Media Informer

Beware! The Social Media Dog Strategy Mentality

This Week in Social Media – 5/29/2013

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