Remove Facebook Remove Klout Remove Publishing Remove Social Capital
article thumbnail

Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

Brian recently published his 5th book, The End of Business As Usual. ” Should we be publishing sequential chapters in eBook format or things of that nature? Obviously the publishing business is disintermediated, and we understand that. But is long form publishing counter-cyclical? You have to keep up your Facebook.

Klout 121
article thumbnail

Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. I made a proposal to my publisher, McGraw-Hill , and this was the tricky part. People would be violent in there.

Klout 122