Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
Respond in a timely fashion. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond. Deal with it as you would deal with a client who was making a face-to-face complaint, while keeping in mind that all your followers may be watching how you behave.
156 
Let's personalize your content