Poor Social Responsiveness Risks Tarnishing a Brand’s Image
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
Respond in a timely fashion. We live in a real-time world; monitor your Twitter feeds and Facebook page and have someone available who is competent to respond. Create novel content or mobile apps, for example. It’s best to avoid being overly-defensive or treating followers as if they are not very bright by being evasive.
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