Trending Sources

Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million  to New York each year. Fashion blogging is mega-business.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. It can be seen on their site , Vimeo profile and Facebook page. Social media is changing the fashion industry. Tweet.

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group  and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. History Shows Google+ Won’t Beat Facebook. Image by Monkey at Large. As a result, traffic has increased. In the 1990s Yahoo! YouTube

Good Old Fashioned Values

Twist Image

The same people who say that kids today don't interact because all they do is text one another or update their Facebook status' are completely missing the point. We are not going to bend technology and innovation to our traditional, good old fashioned values. facebook. brand digitalimmigrant digitalnative digitalrightsmanagement digitalworld facebook innovation marketingagency marketingstrategy mobile onlineusage privacy publicspeaking smartphone socialmedia speaking technology textmessaging values videogames youtubefaster. This gives me a very unique perspective.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.

THE OLD-FASHIONED WAY…THEY EARN IT

Myrland Marketing

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE OLD-FASHIONED WAY…THEY EARN IT by Nancy Myrland on July 30, 2010 Some of you might remember the 1970s Smith Barney commercial starring the famous actor and producer  John Houseman. The old-fashioned way…they earn it.”

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Before wrapping up, I also want to address some commonly asked questions related to Facebook Audience Optimization. It is available only for English language Facebook pages. Shopping and fashion. Audience Restrictions.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Go Viral.

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Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. Well, they’re similar to Instant Articles , which allow publishers to share their content in an instantaneous fashion, bypassing slow load times. TechCrunch has described Facebook Canvas as “ Instant Ads.”

Suspend Facebook, Lock the Door, Hang Up the Phone

Spin Sucks

Lisa Jenkins sent me a link this week: Idaho Fish and Game has suspended their Facebook page. They are getting nasty comments; attacks directed at employees, and they are unable to respond to the questions on their wall in a timely and efficient fashion. It’s not that hard to have more than one person on Facebook. The Facebook page is the new telephone. We agree.

Double Your Facebook Likes in 10 Minutes a Day [Infographic]

Pamorama

How do I get more likes for my Facebook page? . This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. 80% of social media users like to connect with brands on Facebook.

How To Post Effectively on Facebook

Mindjumpers

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Keep in mind that the less people want to be at work, the more they are on Facebook. Facebook Real-Time Ad Targeting. Oreo gains over 100,000 ”likes” on Facebook in 24 hours. The simpler, the better.

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Burberry has recently used the format to promote the recently held fashion show in London and for new product introductions.

Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. facebook.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry , from Dior and Chanel to Tesla and Ferrari , are using Twitter, Facebook and Instagram to see what worked and what didn’t work. Screenshots from the Facebook & Twitter accounts of Tesla Motors. Luxury brands are relative newcomers to social media.

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via  Facebook. via  Facebook. Teens Prefer Instagram Over Facebook, Twitter. Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. Twitter dropped to 27% and Facebook fell to 23% over the last six months.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

Fashion140: Fashion Industry+Social Media=The Perfect Fit

yMarketingMatters

Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTubeCheck out the video here (bonus: you will see me in a.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Probably not.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. They assume it’s easy. Product. Imagery.

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5 Things You Should Know About Changes in Facebook Functionalities

SocialFish

There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users. Privacy has always been an issue with Facebook and the information that it collects from its users is never deleted even if the user has deactivated his/her account. Make sure you update your Facebook page regularly. 4 – You can change dates on updates.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Milwaukee's Social Media Marketer Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. What Does “Good” Mean on Facebook? This resulted in a final list of 60 Facebook pages ( View in Google Docs ) across these 15 categories: Observation #1: News sites seem to be the dominant category with strong showing by Retail, Outdoor Recreation/Sports, and Fashion. So what works on Facebook? Observation #4: Contests can drive significant engagement on Facebook. Magazine, etc.

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The Digital Reality

Twist Image

From a fashion standpoint, it flopped. So, Google has Magic Leap, while Facebook bought Oculus VR. fashion. Do you really think that Google Glass is a flop? I don''t. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and more would find these glasses cool, interesting and worth it to wear.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

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What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter.

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LOOKK: Community That Connects Designers With Consumers

Mindjumpers

So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. Social Media Social Network community exposure fashion lovers feedback London Fashion week LOOK young designersWhat is LOOKK? How does it work?

Fashion and P.R. Social Media blogger events

Laurel Papworth

Social Media Fashion. Any fashion blogger who abides by the rules above (extrapolate: any blogger that obeys a PR company’s requirements) is not going to be an A list blogger. It’s called social networking … Treating bloggers as second class citizens is just going to deliver the PR person a truckload full of woe… Fashion and P.R. No Journalists.

Why is Grandma Using Facebook and Uncle Joe Using Twitter? 10 Social Media Statistics That May Surprise You

Social Media Citizens

Recently I was looking at some very interesting statistics reported by Yougov.com which illustrated some very interesting trends.  I thought I would share them with you as they may just change the way you think about sites such as Facebook, LinkedIn, Twitter and YouTube. Woman are more likely to go on Facebook multiple times per day. 28% of Facebook users are over 55.

6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

Whatever you think about Facebook, there’s one thing that’s hard to dispute: Mark Zuckerberg isn’t afraid to mix things up and try new strategies, and that’s especially true when it comes to advertising. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. 1. Don’t Let Facebook Do Your Bidding.

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URGENT: Facebook Rush Tonight - Claim Your Name

Almost Savvy

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search URGENT: Facebook Rush Tonight – Claim Your Name Posted by Irene Koehler in Facebook on June 12, 2009 | no responses In case you haven’t heard, there is going to be an old-fashioned land rush on Facebook tonight.

Lijit 13

ICYMI – Facebook, Snapchat Fashion Week, Instagram

Danny WhatMough

Facebook says no to exposed buttocks and nipples. Good round up from the WSJ about how brands used Snapchat during Fashion Week season. Top brands are now posting more on Instagram than Facebook. Here’s my weekly round-up of things you need to know and might have missed this last week in the world of digital PR and social media. Want this in your inbox each week?  Subscribe here. Twitter is experimenting with TV timelines. YouTube rolls out interactive cards. Twitter rolls out new landing page for analytics. YouTube provides the ability to show 360 degree videos.

Facebook Places Explained

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Spacebook and Danceroulette Music Video Flowtown – an Interesting Social Marketing Tool » Facebook Places Explained Posted by Anne Herngaard Aug 30th, 2010 Tweet Are you wondering what all the talk with Facebook Places is about? Here’s an explanation by the people at Facebook.

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A Holiday Guide for the Content Marketer

Spin Sucks

One of the newest features I was recently introduced to by a social savvy friend of mine was the Facebook Analyzer tool. Paige Sjoblom , the director of social media at BroadbandExpert    says the Facebook Analyzer feature is a great way to check the social relevancy of your own content to see what’s working and what’s not. Facebook Search. By Cosette Jarrett. Quora. Buzzsumo.

The 15 Best Facebook Posts Ever Written

Writtent Blog

Without further introduction, here are some of the most brilliant Facebook posts ever written for business: 1. The results were positively remarkable: over 214,000 Facebook likes! 2. The single most-liked Facebook post published in March 2013, Disney’s mini-album of photos of their Epcot resort was a pure visual feast. Sometimes, the most engaging Facebook content isn’t fresh.

Fine-Tuning Targeting with YouTube Cards and Facebook Ads: What’s New in Social Media

SocialFish

Facebook Provides Tools to Make Ads Stickier. Facebook recently introduced topic data to select partners to make “marketing content more relevant for people and more effective for marketers,” according to the Facebook for Business news article. fashion retailer can see the clothing items its target audience is talking about to decide which products to stock. Fundraising.