Trending Sources

Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Mercedes Benz Fashion Week brings in more than $40 million  to New York each year. Fashion blogging is mega-business.

Facebook, Instagram and Users’ ‘Behavior and Emotions’ (Study)

SocialTimes Facebook

What are the similarities and differences between how users of Facebook and Instagram feel about both social networks? Facebook IQ  released a new study  in which more than 5,500 users of Facebook and Instagram in six countries—Australia, Brazil, France, Japan, U.K. times more likely to interact with celebrity content on Instagram than on Facebook. and U.S.—were

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called  4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. It can be seen on their site , Vimeo profile and Facebook page. Social media is changing the fashion industry. Tweet.

Bashing Google+: Fashionable, but not Smart

Geoff Livingston

Doubting the new social network is the fashionable thing to do. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. History Shows Google+ Won’t Beat Facebook. Image by Monkey at Large. As a result, traffic has increased. In the 1990s Yahoo! YouTube

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos  promised by Facebook’s Oculus VR virtual reality subsidiary last month  have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group  and the Help Center. Just take a panorama or use a 360 camera app, then post it to Facebook and we’ll take care of the rest.

7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. HubSpot.

Facebook Canvas: How to Create an Immersive Facebook Ads Experience

Jon Loomer

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. Well, they’re similar to Instant Articles , which allow publishers to share their content in an instantaneous fashion, bypassing slow load times. TechCrunch has described Facebook Canvas as “ Instant Ads.”

How to Run a Facebook Live Sweepstakes

Ignite Social Media

Doing a live video sweepstakes on Facebook is a new playing field and we think one that shouldn’t be ignored. We’ve already touched on Facebook Live and tips on how to make sure yours goes off without a hitch, but what about running a sweepstakes during a live video? Before hosting a Facebook Live Sweepstakes, you need to decide what the topic of your live video will be?

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

The Realtime Report

From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops. Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.

How to Start Your Facebook Business Page: A Complete Guide

Sprout Social

With more than 50 million businesses on Facebook, the social network has become one of the staple channels to further market your brand. Even though so many brands have a strong presence on Facebook, several more are trying to get started off on the right foot. To be successful on the social network, it all starts with your Facebook Business page. Plan Your Facebook Content.

UGC 57

Cinemagraphs: The “New” Facebook Ad Format is Mesmerizing GIF/Video Hybrids

Mindjumpers

As auto-play videos is now being fully established on Facebook, the social network is looking into ways to increase the quality of the ads displayed in the News Feed. A new ad format called a cinemagraph could be the answer and it is expected to start appearing soon. Burberry has recently used the format to promote the recently held fashion show in London and for new product introductions.

Suspend Facebook, Lock the Door, Hang Up the Phone

Spin Sucks

Lisa Jenkins sent me a link this week: Idaho Fish and Game has suspended their Facebook page. They are getting nasty comments; attacks directed at employees, and they are unable to respond to the questions on their wall in a timely and efficient fashion. It’s not that hard to have more than one person on Facebook. The Facebook page is the new telephone. We agree.

Michael Kors #MKTimeless Contest Leads To 50% Growth in Instagram Followers

The Realtime Report

Designer fashion label Michael Kors launched a two-week contest on Instagram back in August, asking users to share pictures of their favorite Michael Kors watch with the hashtag #MKTimeless. The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook.

Double Your Facebook Likes in 10 Minutes a Day [Infographic]

Pamorama

How do I get more likes for my Facebook page? . This is a common refrain among brands looking to grow their Facebook presence. They know they should be in the space but they’re not sure whether it’s worth devoting the amount of time and energy required to grow their Facebook audience. 80% of social media users like to connect with brands on Facebook.

Facebook Audience Optimization: Better Engagement and Insights for Pages

Jon Loomer

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Before wrapping up, I also want to address some commonly asked questions related to Facebook Audience Optimization. It is available only for English language Facebook pages. Shopping and fashion. Audience Restrictions.

Meme 41

Leaving Facebook

Twist Image

Should you pull all of your advertising dollars out of Facebook? On the eve of Facebook 's historical initial public offering, automotive manufacturer, GM , made a big public stink about pulling ten million dollars of media spend out of Facebook because they felt that Facebook advertising doesn't work (more on that here: Advertising Age - GM Cuts Facebook Ad Spending, But Ford Steps on the Gas ). The subtext to this move is not about one brand leaving Facebook advertising, but a sentiment that Facebook advertising doesn't work. facebook.

Top Luxury Brands on Social Media – And 3 Mistakes They Should Avoid

Talkwalker SM

Our latest report used Talkwalker’s social listening platform to analyze how ten giants of the luxury industry , from Dior and Chanel to Tesla and Ferrari , are using Twitter, Facebook and Instagram to see what worked and what didn’t work. Screenshots from the Facebook & Twitter accounts of Tesla Motors. Luxury brands are relative newcomers to social media.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Go Viral.

B2B 103

Social Networking Stats: Teens Prefer Instagram Over Facebook, #RLTM Scoreboard

The Realtime Report

Facebook: 1.23 via  Facebook. via  Facebook. Teens Prefer Instagram Over Facebook, Twitter. Instagram is on the rise as the favorite social network for teens, but this increased popularity is coming at Facebook and Twitter’s expense, according to new data from Piper Jaffray. Twitter dropped to 27% and Facebook fell to 23% over the last six months.

Facebook vs. Instagram: Which Is a Better Fit for Your Marketing Efforts?

SocialTimes Facebook

You may already be aware of the fact that Facebook owns Instagram. While it’s certainly true that you can target Instagram users from within Facebook’s campaign-building interface , that doesn’t necessarily mean they’re one and the same. As anyone who uses Facebook and Instagram will tell you, the two platforms are quite different. Strategies that work wonders on Facebook might fall flat on the photo-sharing platform, and the reverse is also true; Instagram successes might not translate well to Facebook’s mechanics. Facebook is huge, but is it hip?

How To Post Effectively on Facebook

Mindjumpers

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Keep in mind that the less people want to be at work, the more they are on Facebook. Facebook Real-Time Ad Targeting. Oreo gains over 100,000 ”likes” on Facebook in 24 hours. The simpler, the better.

Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

Facebook is taking notice, as well. In other words, if Shakira  wants to blast a sponsored message about Activia  to her 104 million Facebook fans, she’ll have to clearly disclose her financial relationship with Activia. This is a turnabout for Facebook, which banned “overly promotional” branded content in April. In allowing verified profiles to promote brand messages, Facebook has decided, “If you can’t beat ‘em, join ‘em.” It now touts a system that lets celebrities track and optimize their endorsements. Facebook taketh away. This change is in the same vein.

New Facebook Ad Options Aimed at Sparking Retailers’ In-Store Sales

SocialTimes Facebook

Facebook Tuesday introduced two new advertising options for retailers looking to boost in-store sales: dynamic ads  for retail, and store visits optimization. The social network said in an email to SocialTimes that dynamic ads for retail enable retailers to upload their stores’ inventories to Facebook and automatically update their ad campaigns based on availability and users’ locations.

The Most Engaging Industries on Facebook and What to Learn from Them

Mindjumpers

Rather, we go to a brand’s Facebook page, since it’s much easier for us to communicate with companies where we are already spending so much of our time online. When visiting a company’s brand page on Facebook to search for help, we can’t always be 100% sure that we actually get an answer to the question we post. Claro. KLM Airlines.

LOOKK: Community That Connects Designers With Consumers

Mindjumpers

So why should the fashion industry be left behind? We all know that London Fashion Week showcased how to use social media to its full potential with competitions, updates and photos on Facebook, Twitter and blogs. Social Media Social Network community exposure fashion lovers feedback London Fashion week LOOK young designersWhat is LOOKK? How does it work?

The Digital Reality

Twist Image

From a fashion standpoint, it flopped. So, Google has Magic Leap, while Facebook bought Oculus VR. fashion. Do you really think that Google Glass is a flop? I don''t. Google Glass did - and will do - what it was intended for. Now, before I go on, let me explain: Google probably hoped (assumed) that more and more would find these glasses cool, interesting and worth it to wear.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Yesterday, the yearly Facebook IQ icon brand report came out on Facebook focusing on the value for brands on Facebook and how 100 iconic brands are doing. The The report is developed by Scott Galloway, NYU Stern and L2ThinkTank and is focused on the performance of 100 icon brands across beauty, fashion, specialty retail and watches and jewelry. Probably not.

Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

One of the primary reasons marketers run Facebook ads is for conversions. Facebook ads, of course, aren’t magical. While not magical, Facebook ads are powerful. Facebook doesn’t force users to convert. There are nine main factors that impact the cost per conversion of Facebook ads… Click To Tweet. 1. They assume it’s easy. Product. Imagery.

Cost 31

12 Facebook Success Factors Based on Real Data

Convince & Convert

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. What Does “Good” Mean on Facebook? This resulted in a final list of 60 Facebook pages ( View in Google Docs ) across these 15 categories: Observation #1: News sites seem to be the dominant category with strong showing by Retail, Outdoor Recreation/Sports, and Fashion. So what works on Facebook? Observation #4: Contests can drive significant engagement on Facebook. Magazine, etc.

Data 41

How Gucci Keeps Its 15 Million Facebook Fans Engaged

Simply Measured

Gucci has long been one of the world’s leading luxury fashion brands , with a reputation for creativity. While the brand has a strong presence across Facebook, Twitter, and Instagram, their largest audience is on Facebook, with over 15 million fans and growing. Let’s take a look at the tactics Gucci uses to grow its audience base and build loyalty on Facebook.

5 Things You Should Know About Changes in Facebook Functionalities

SocialFish

There are new changes to Facebook almost every month that cause a lot of panic and irritation among its users. Privacy has always been an issue with Facebook and the information that it collects from its users is never deleted even if the user has deactivated his/her account. Make sure you update your Facebook page regularly. 4 – You can change dates on updates.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. New influencers There is a difference.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Facebook Ad Campaign Process: Build Audience, Leads and Conversions

Jon Loomer

Every Thursday, I host three one-on-one sessions , and the discussion almost always inevitably focuses on one thing: A Facebook ad campaign process that actually works. Let’s get to it… Here is a simple, repeatable Facebook ad campaign process that actually works… Click To Tweet. For this to work, you’ll of course need the Facebook pixel on your website.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Milwaukee's Social Media Marketer Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. But in 2012 you cannot mention social media without a reference to 1) Facebook and 2) Twitter.

API 56

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity SMM

It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Find out here in three dozen of the best Facebook marketing guides of last year—along with some interesting stats and even counterpoints from a few naysayers and holdouts. As A.J.

B2B 60