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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Others argue that social media is a tool , not an event, so applying an ROI to social media is akin to calculating the ROI of your phone, or that at this point the business risks of ignoring social media are so great that ROI is immaterial. Answers, comments posted on your blog, etc. Anything that measures social interaction. Tweet This!

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

A USC grad, Amber’s past includes stints at Hulu, Yahoo!, Angie is also a Search Engine Watch columnist and speaks at national events including SMX, SES, and OMS. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Director of Sales for @ klout. Amy Nelson.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

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