Direct Marketing Observations

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SEO and Social Media are Inextricably Joined at the Hip.

Direct Marketing Observations

Is it reputation management, perception management? I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts.

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The dark side of good work in social media

Direct Marketing Observations

It shows up in the work done to stem and drive down negative press for the sake of reputation management. So the awareness campaign work I’ve done for this client over the last 3 months is now starting to show up all over the search engines. Some of you might even say, well go ahead and use social media and search to trash them.