article thumbnail

For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today.

Jive 186
article thumbnail

For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

But sales is not the job of Francis in Accounting, Pat in Engineering or Chris in Purchasing. Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today.

Jive 101