Remove Engineering Remove Findability Remove Social Networking Remove White Paper
article thumbnail

10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Interact (e.g.,

article thumbnail

Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Webbiquity SMM

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. If we like it we want to pass it around to our network so that they can interact with it. Content isn’t king, optimized content is king. Where do they belong?