Remove Engagement Remove Nielsen Remove Smart Phone Remove Social Networking
article thumbnail

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters. It is no longer acceptable to proffer low grade activity measures.

Nielsen 140