Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Image: Nwardez via Flickr, CC 2.0. b) Thinking a lot of noise is good without studying the sentiment of the conversations. In PR and social media, we talk a lot about “engagement.&# What are some ways to measure engagement? ‘Engagement’ is campaign-specific.&#. Jim said, “It depends.&#
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