Jim Sterne on #MeasurePR: Using Analytics For Better Public Relations
Waxing UnLyrical
FEBRUARY 22, 2011
Image: Nwardez via Flickr, CC 2.0. b) Thinking a lot of noise is good without studying the sentiment of the conversations. Your [Jim's] book recommends tools like Tweetbeep, but warns against measuring bots v. In other words, someone who’s going to pull the strings not too hard, not too light, but just right.
199 
Let's personalize your content