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Are Brands Confusing Advertising With Marketing?

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It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. As much as brands toss the words engagement and content marketing and social media and mobile around the boardrooms, they''re still ultimately looking for one thing: a quick impression. engagement. They simply are.

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A Pinteresting Story

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Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. Delicious got acquired by Yahoo in 2005 and became the defacto destination to share one's bookmarks online. engagement. business column. chad hurley. conversation. digital object.

Hitwise 101
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10 Ways to Use Social Networks for B2B Marketing

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Google, Yahoo and Bing aren’t the only places people go to look for information. Engaging in self-promotion too early will get you labeled as a spammer, damage your reputation and hobble your ability to grow a productive network. Expand your online presence. Promoting too blatantly is never advisable.