DigitalPR Chat #1 Content and KPIs
Proactive Report
FEBRUARY 7, 2016
A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Sales staff in retail outlets. Can be media spend, time, energy, customer support. My # contentmarketing RFP questionnaire can help you decide bit.ly/1SxTuOq{. Please give examples. I’m about to start researching that!
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