Embedding Focus Group Proposal Reputation 
Convince & Convert
APRIL 1, 2010
All this for, as you point out, a flailing franchise that has had one magical “woulda coulda shoulda&# season in its 20 year existence. But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community.
Convince & Convert
SEPTEMBER 20, 2010
Here are a few reasons identified in the study that the focus we put on Twitter may be entirely appropriate, and perhaps not even intent enough: The Iceberg Effect. Due to embedding of tweets, people scanning tweets but not actually having an account, and tweets being picked up by search engines, 23% of consumers read tweets at least monthly.
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