Sat.Apr 27, 2019 - Fri.May 03, 2019

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Social Ad Targeting to Address the Customer Journey – Phase I: Broad Targeting

Ignite Social Media

Broad targeting allows advertisers to build brand awareness and reach potential new customers. Historically, in more traditional marketing campaigns like print and television, advertisers have been limited to broader targeting methods. Thanks to social media, advertisers now have more detailed targeting options.

article thumbnail

Social Ad Targeting to Address the Customer Journey – Phase I: Broad Targeting

Ignite Social Media

Broad targeting allows advertisers to build brand awareness and reach potential new customers. Historically, in more traditional marketing campaigns like print and television, advertisers have been limited to broader targeting methods. Thanks to social media, advertisers now have more detailed targeting options.