Akamai Marketing

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Your Social Media Marketing Plan – Is The Goal Trust or Action?

Akamai Marketing

Ads on social networks have a lower trust score than they do action score. With respect to social media, there are two key take aways: 1) Use social to build trust and be very aware of what motivations exist for taking action. PS: If you’d like to download the Neilsen Report for yourself: click here.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. Marketers take note, services like TextMyFans allow you to integrate your social media with this increasing trend.

comScore 156