Your Social Media Marketing Plan – Is The Goal Trust or Action?
Akamai Marketing
OCTOBER 3, 2013
Ads on social networks have a lower trust score than they do action score. With respect to social media, there are two key take aways: 1) Use social to build trust and be very aware of what motivations exist for taking action. PS: If you’d like to download the Neilsen Report for yourself: click here.
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