Adam Sherk

JULY 27, 2011

One thing I enjoyed is the fact that I called out the use of terms like “unique&# and “revolutionary&# since I’m still doing that now through posts like The Most Overused Buzzwords and Marketing Speak in Press Releases and PR Filter Shows Press Release Buzzword Abuse Still Prevalent. October 20, 1999.

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Press Release URL Process Groups 129

Adam Sherk

JANUARY 21, 2010

There is a lot more data in the Cision study , so I recommend downloading it to get the whole story. According to the survey: Less experienced journalists use information from press releases and PR professionals more now than five years ago to write their stories – more so than their more experienced counterparts.

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Social Media Press Release Microblogging Survey 122

Adam Sherk

NOVEMBER 16, 2010

Conversion Rate Optimization (CRO) is perhaps the easiest method to increase revenue without pouring extra dollars into paid marketing campaigns. As the director of Visual Website Optimizer (A/B testing software) I have had the opportunity to observe hundreds of A/B tests by our (publisher) customers and analyze what works for them.

Publishing 151

Publishing Conversation Tips Widget 151

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials.

Press Release 279

Press Release Marketing Class List 279