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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

They might not be the lifeblood of your site, but they’re definitely driving more users to the network, which we hope actually helps your bottom line. Reply Jonathan Evans April 28, 2010 at 2:57 pm Good interaction here on your site. fan pages)? fan pages)? Reply Ruben Quinones April 28, 2010 at 11:12 am Tamar, right on point!

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