The Challenge of Online Selling for CPGs
Idaconcpts
MARCH 23, 2013
From the graph above, it is easy to see why CPG online retailers believe that it is a simple matter of being a great online marketer. CPG online retailers have to deal with well established incumbent juggernauts: Amazon.com, Walmart.com and eBay.com. CPGs online retailers must rely on creative strategies to increase direct site sales.
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