Convince & Convert

JUNE 25, 2013

Mobile marketing is the future. Any marketer, or marketing firm worth their weight in invoices knows that the key to future success is adapting to and optimizing for the mobile market. The figure is expected to top 220 million within the retail market alone. As of 2012, 116 million Americans owned smartphones.

Mobile 167

Mobile Retail Marketing Smart Phone 167

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. “Mobile marketing in the US has been hindered by relatively slow adoption compared to the rest of the world. .

Mobile 107

Mobile Strategy Wireless Marketing 107

Convince & Convert

JUNE 29, 2011

Guest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. So what types of businesses can benefit from the presence of photos?

comScore 126

comScore Smart Phone Foursquare Discount 126