Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Sentiment: Are the comments, posts etc. Tweet This!

SM2 187

SM2 Alterian Vocus Social Media 187

Bill Hartzer

MAY 26, 2010

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Sentiment Metrics – founded in 2005, Sentiment Metrics has helped businesses listen to the growing world of social media. Post this on Diigo.

Cymfony 152

Cymfony Social Media Tools SM2 152