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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Tweet This!

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Subscribe to the comments for this post? Tweet This!

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Best Social Media Monitoring Tools

Bill Hartzer

Alterian SM2 – formerly Techrigy SM2, this social media monitoring and analysis tool was designed with marketing departments, and public relations companies in mind. Report Ranks Reputation and Exposure of Brands Across News and Social Media Across the Internet, in news, blogs, tweets and other social. Post this on Diigo.

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BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

Social Bookmarking Sites (Digg, Delicious, Technorati, etc.) 95) ShareBar is great tool, but it hasn’t been updated for quite a while and some are reporting issues with it. If you are marketing hammers, they had better be hammers that are attractive to women as consumers. There are so many other places to spend your time.

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Metrics and reporting. What kind of reporting capabilities does the tool provide? Range of coverage.