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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While this crowd is hardly the “early adopters&# crowd, if you are marketing to boomers or anyone in retirement age, this data suggests that increasing your visibility on social networks is increasingly important. In fact, the 18-34 demo is increasing its usage of both Facebook and Twitter.

comScore 156
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. I'm not even going to try.