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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

NOVEMBER 23, 2010

This is not the case with posts where someone has been given a demo of a product. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. But, in my view, paying cash for a post is on another level. In 2010, blogs and bloggers are truly influencers. What do you think?

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

JANUARY 27, 2011

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Meanwhile, we had equally prominent press accept all compd travel without blinking.

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Is Pay-to-Post Blogging The New Advertorial?

15 Reasons Your PR Pitches Suck

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