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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. 4 things you can do to better support your social team.

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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Every product is thus an opportunity for more social media engagement.