Interview with Geoff Livingston Author of Marketing In The Round
Diva Marketing Blog
JUNE 10, 2012
Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. But in many ways it’s the harnessing of data – big data if you would.
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