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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. Six years ago, we were talking about the growth of blogging and MySpace. Consider this blurb from 10 Ways Social Media Will Change In 2010.

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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. But in many ways it’s the harnessing of data – big data if you would.

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5 Social Media Tools for PR Professionals

Proactive Report

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Google Trends and Google Insights for Search can also provide valuable data. Our recent survey shows that about 65% of companies and agencies have some form of newsroom online. Take a look at a sample dashboard here.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. So we need to buy Radian6 or Argyle Social or Involver.” Listen Now. Click the play button to listen here: Download the audio file: [link]. Eric: Yeah.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. So we need to buy Radian6 or Argyle Social or Involver.” Listen Now. Click the play button to listen here: Download the audio file: [link]. Eric: Yeah.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

(disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Focus on How, Not What I draw two conclusions from this data. Great summary of the Marketing Profs data.-=

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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

A survey released in June, 2009 , by the Pew Research Center, revealed that only 28 per cent of Americans over 65 had used the Internet in the past 24 hours. The second is that companies who understand social media and social networks can tap into an incredible wealth of consumer data and sentiment.