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Interview with Geoff Livingston Author of Marketing In The Round

Diva Marketing Blog

Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. But in many ways it’s the harnessing of data – big data if you would. as spokes from the center. Now, that’s my opinion based on the question.

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Marketers, Here are the Keys to Your IT Department – Good Luck

Convince & Convert

Have a quick look at his 4 predictions: Multi-Media Soars – Jay is speaking about video and photo apps that enhance social media, draw more users off of the likes of Facebook and into new channels driven by mobile app technologies. Reading Tea Leaves – Jay is speaking about the emergence of Big Data.

Marketing 116
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Why brands transition from Social Studio to Sprout Social

Sprout Social

My tip for anyone transitioning from Social Studio to Sprout Social is to get ready for some great data coming into Salesforce. Best of all, their Salesforce CRM system now contains a true 360-degree view of the customer enriched with social data from Sprout.

Brands 67
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This Week in Social Media – 5/29/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Ultimately, though, it’s important to choose a medium that is best suited to your unique data/information/message. We love to create interactive content that updates itself (by pulling data from API’s for example) — but there are many ways to extend the longevity of your content.

Strategy 152