Net-Savvy Executive

APRIL 1, 2011

Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Visible Technologies Still doing what they do. evolve24 Acquired by Maritz Research in 2010. Brandimensions Folded into its BrandProtect sibling in early 2009. It's now known as Dow Jones Insight.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers. Share this on del.icio.us.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Buzz Marketing for Technology

FEBRUARY 9, 2011

They have a research department that produces reports, which come in various flavors. Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data. They set up custom Boolean searches for each client.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275