Dave Fleet

JULY 5, 2010

As Ray Wang suggests , expect to see more of this kind of activity in the coming months with other companies such as Alterian , BuzzGain , Cymfony , Radian6 , Viralheat and Visible Technologies. Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

APRIL 1, 2011

Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media. Visible Technologies Still doing what they do. Brandimensions Folded into its BrandProtect sibling in early 2009. Factiva Dow Jones bought out Reuters' interest in Factiva in 2007.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Buzz Marketing for Technology

FEBRUARY 9, 2011

Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data. But it’s not like a “Keyword filtering tool&# ex Sysomos. They struck me as a very small but very custom shop. BEYOND SENTIMENT ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275