Webbiquity SMM

AUGUST 9, 2010

Sentiment: Are the comments, posts etc. Mid-sized to large firms may rely on fee-based social media monitoring tools like Radian 6 , Alterian SM2 , Cision or Vocus which provide automated sentiment tracking, while global brands can use tools like Neilsen BuzzMetrics or Cymfony. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). The differences in what they do and why is what makes the space so interesting.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Buzz Marketing for Technology

JUNE 27, 2008

And not unlike Guy Kawasaki’s example of the ice blocks, to ice houses, to refrigerators analogy, I believe that the difference between how you perceive your role in all this and what will really make the difference is far apart. Comment by David Swedlow on May 22, 2008 @ 12:40 am. This resonates deeply. thanks for sharing, Cheers-.

Cymfony 113

Cymfony Badge Skills Comments 113